“Why do companies often have more than one website for the same products and services? Isn’t that just overkill?”
Good question! You should have a flagship website with all of your content, especially now that the major search engines have changed the way they catalog sites – more content – usually means a higher ranking. However, there are other reasons for getting multiple domain names (URLs) and having multiple sites too.
The main reason is targeted marketing.If you send someone to your flagship website they have to search for the solution to their problem or desire, but if you have a mini-website dedicated to specific products only, you can focus their attention and control the sales process.
Multiple domains can improve your split-testing processes. For example, we have two sites selling the same product. One is www.Duplicate-fast.com which is a basic sales letter type site and the other one is www.buildyourMLMbiz.com. Both sell the same product, but the marketing copy and headlines are different.
We can track the visitor traffic and conversions to see which pulls better. (A more advanced method can use a third-party A/B split testing service, but more about that in a future blog.)
Another reason to get your other domains in .COM, .NET, .ORG and other extensions is to protect them so other people, like competitors, don’t use them. For example, we’ve used www.1shopping-cart.com to promote our affiliate link to their shopping cart.
Guess what? We get commissions every month from people who type in the domain with the dash by mistake and we make the commission. (Of course, we also promote it under that URL too, which prevents the recipient from stripping out the affiliate URL portion protecting our promos.)
Having multiple domains with all of them inter-linked with keyword links, helps increase your search engine rankings. For example, if I have a marketing site selling products that is my flagship site and I link it to individual product sites selling an Internet marketing course (and both sites have links to each other using keywords), then the search engines see it as more relevant and assign it a higher ranking value.
Now, before I get flamed with a ton of emails, I am not attempting to explain or over simplify “reciprocal linking strategies” or “search engine optimization” (SEO), but having multiple sites interlinked does help you sell more products and services which is the point in the first place.
Multiple sites improve your sales efforts with Google Pay-Per-Click Adwords. When you are creating your Adword ads, you’ll find that if you have a custom URL related to the KEYWORD that you are trying to drive traffic on that you’ll get a higher click-through rate if the keyword is also in the URL.
For example, “Prosperity Workshop The Event that Can Take You From Lack to Abundance Find Out How www.SecretsofProsperity.com” This gave us a higher click-through because we use the keyword “Prosperity” in the title and in the URL.
In summary, the benefits of having multiple sites and URLs is more targeted marketing, improved testing, and better tracking.
For more Internet Marketing Secrets Check out Ford’s “Internet Profit Kit for Information Marketers: 101 Proven Tactics & Tools You Can Use to Build Your Business.” For details visit https://www.internetprofitkit.com/