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Internet Marketing Speaker Likes Twitter for Business

First, the buzz was all about having a website, then came email marketing, instant messaging and blogging followed by MySpace and now thousands of Social Media & Networking Sites.

With all of the Social Media Sites growing exponentially, I’m frequently asked if they can really help build a business… Yes, they can. Sure you have to take the time to learn the unique nuances of each site, their purpose and how the community interacts, but Social Networking is here to stay and is only going to get bigger.

I’ve focused more on Youtube, FaceBook, and LinkedIN, but lately, all of the buzz has been about

I set my account up months ago but didn’t Tweet (post) much at all. Today, after presenting for the Publicity Society of America (PRSA) at their national convention I was amazed how many people were talking about how they were using Twitter effectively. View it at

Twitter: Social Media Marketing

So tonight I updated my Twitter profile, created a custom page background, posted a few Tweets, linked a few favorites and downloaded a small application to my Iphone.

I searched for my name “Ford Saeks” and found several people that had tweeted (sorry, I’m not used to that term yet) with quotes from my presentation. From there, I found more blog postings about me too. What a great way to stay connected to your customers and more importantly your “brand”. (watch Twitter Video >>)

Twitter feeds help you keep your customers, prospects and suspects engaged and up to date too. It’s not a replacement for a blog or your site, but it gives savvy marketers and thought leaders another way to stay connected and build their brand.

So, for those of you already Twitter experts, I compliment you on your efforts. For the rest of you, start now, but to get a quick explanation on how to use twitter watch this Youtube Video. It explains Twitter in Plain English…


On Twitter? Follow me at Also, tell me what you think? Post a comment on this blog below.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

October 27, 2008 Posted By : Ford Saeks


  1. Shannon D. Denniston

    Twitter has revolutionized Social Media Marketing, moreso for those of us who don’t have time to write content rich blogs like we would like to do. Now, we can post the nitty gritty in brief blurbs and those who want to listen can follow us and our ramblings. I use it to inspire others and empower them with their marketing campaigns, whether they are conducting email marketing campaigns or prospecting offline. It is a value rich tool with an easy to search database every marketer should have in their arsenal.

    I use productivity software to further enhance the Twitter experience by sending automated “thank you for following me” confirmations each time someone new clicks my “Follow” button. The software further personalizes communication between myself and those following me by sending automated messages to my followers at pre-scheduled intervals. This has proven to be a lead generation machine for my businesses, all for free and all automated! There’s even a Facebook app that allows integration with your Twitter account… it displays your “tweets” as status updates within Facebook, once again, all automated.

    Twitter flat out ROCKS but to really make it work for you in whatever it is that you do, you must learn to harness its power in a productive and efficient manner. Don’t make the mistake of spending 4 hours a day on Twitter, it will rid you of your time without you even realizing unless you take measures to automate your Twitter experience.

    I joined Twitter back in November of this year and after 6 weeks had only 67 followers. After “figuring out how to use it” I turned those 67 followers into 929 followers in just 3 days! I share my Twitter tactics with subscribers of my “Internet Marketing Tips” newsletter available at

    Whether you are new to Twitter or you’ve been tweetin’ a while, you’ll be amazed to learn what I have discovered. Let me know if I can help you in any way, hopefully you’ll do the same for others who wish to learn from you too. People helping people is what life is all about. 😉

    Expect Success,
    Shannon D. Denniston


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