First, the buzz was all about having a website, then came email marketing, instant messaging and blogging followed by MySpace and now thousands of Social Media & Networking Sites.
With all of the Social Media Sites growing exponentially, I’m frequently asked if they can really help build a business… Yes, they can. Sure you have to take the time to learn the unique nuances of each site, their purpose and how the community interacts, but Social Networking is here to stay and is only going to get bigger.
I’ve focused more on Youtube, FaceBook, and LinkedIN, but lately, all of the buzz has been about www.Twitter.com
I set my account up months ago but didn’t Tweet (post) much at all. Today, after presenting for the Publicity Society of America (PRSA) at their national convention I was amazed how many people were talking about how they were using Twitter effectively. View it at www.Twitter.com/Prime_Concepts
I searched for my name “Ford Saeks” and found several people that had tweeted (sorry, I’m not used to that term yet) with quotes from my presentation. From there, I found more blog postings about me too. What a great way to stay connected to your customers and more importantly your “brand”. (watch Twitter Video >>)
Twitter feeds help you keep your customers, prospects and suspects engaged and up to date too. It’s not a replacement for a blog or your site, but it gives savvy marketers and thought leaders another way to stay connected and build their brand.
So, for those of you already Twitter experts, I compliment you on your efforts. For the rest of you, start now, but to get a quick explanation on how to use twitter watch this Youtube Video. It explains Twitter in Plain English…