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“The Secret,” Law of Attraction, and Marketing Results

If you’ve read the book or watched the movie “The Secret,” you know that the secret is the law of attraction. In a nutshell, what you focus on most, you’ll manifest in your life. Without exception, every human being has the ability to transform any weakness or suffering into strength, power, perfect peace, health, and abundance. The law of attraction works both ways, positively and negatively.

So what does this have to do with marketing and making more money? Plenty. Often clients will tell me that a certain form of marketing, say direct-mail postcards, doesn’t work for them. It’s not the marketing method that doesn’t work, it’s the application of the method combined with a benefit message to a target market. Their expectations and beliefs can influence the results. They focus on their preconceived beliefs.

People see what they want to see.

Don’t believe me? Just check out this short video clip about awareness.


In marketing it’s your job to communicate the value of your products and services. To do that effectively and profitably requires 100% belief and the ability to help your prospects focus on what you want them to see. It’s the same with web design, print design and copywriting. Over the past 25 years I’ve worked with many talented graphic designers. In each case or project, I have to help guide them not to lose the message in the creative design. The message is my focus, the design is their focus. It’s a delicate balance, and when we get it right, everybody wins — including the client and the prospects.

What about you? Did you see the dancing bear in the video?

I missed it the first time since I was focused on counting the number of passes the team in white was making. The awareness video was about awareness for cyclists, but it also is a good example that when you focus your attention, you block out other options. That’s a powerful concept that when applied positively to your marketing and sales will help you increase your results.

If you focus on creating positive results, track your efforts and make the proper adjustments you’re guaranteed to improve. The same goes for negativity. Focus on your problems, weaknesses, or limitations, and they expand.

acceptabundance_lg.gifProsperity consciousness can be developed. As a gift and thank you for reading my blog, you can download a free prosperity book from Randy Gage. It’s called “Accept Your Abundance ” and it’s free.

Action Items:

1. Watch the video on awareness in this blog posting

2. Download and read the FREE book: Accept Your Abundance” by Randy Gage

3. Subscribe to the e-zine and RSS feed in the right column

4. Post your comments

I’d love to hear what you think. It’s easy, just enter them below. Thank you.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

April 3, 2008 Posted By : Ford Saeks


  1. Ann

    Ford, Thank you for the free ebook! Can’t wait to read it.

    p.s. Totally missed the moonwalking bear — and didn’t even get the number of passes correct.

  2. Social Bookmarks

    Thanks for the article on Social Bookmarking! Very informative… and timely! Keep them coming.

  3. Will Ezell

    Awesome example about awareness, Ford! Reminds me of an incredible case that one of my attorneys won for his clients (husband and wife) who had been charged with murdering their baby and making it disappear. The local police obtained a court ordered wiretap, and wired their bedroom.

    The police claimed they heard the wife accuse the husband of killing the baby, and my attorney proved to the courts that people hear ‘what they want to hear’. Apparently, there’s some really great studies out there showing what people ‘think’ they hear when listening to songs, versus the actual words! The differences are surprisingly vast.

    The judge was appalled at how garbled the tapes were, completely inaudible, and issued a directed verdict acquitting the defendants mid-trial!

    Then the attorney prevailed on a “Vexatious Action” lawsuit against the government, proving that law enforcement had no basis for arrest, etc. The only Vexation Action suit that’s prevailed to this very day!

    He won $2,000,000 for his clients!

    One final note – if it had been a naked woman in the video instead of someone dressed in a bear costume, I might’ve seen her!

    Best regards, Ford!


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