Video Production & Print Design, Bill Bachrach

Video Production & Print Design, Bill Bachrach

BILL BACHRACH

A Video Brochure for a Driving Force in the Financial Services Industry

Project Description

Bill Bachrach is a keynote speaker, trainer, best-selling author, and resource for financial advisors who seek to build high-trust client relationships. He needed a high-production video brochure to help him open more doors and close more deals. The PCG team provided the concepting, development, and delivery of a custom video brochure that meets best practices for use in marketing materials to increase keynote speaking engagements.

Scope of Work

Video Production

Print Design

HOW WE BROUGHT THE BRAND TO LIFE

  • Met with Bill to determine the brand and messaging appropriate to produce a video that tells his story and sells his value 
  • Designed and delivered an impressive video brochure congruent with his objectives, giving increased leverage and visibility 

VIDEO PRODUCTION

The video, which features clips and b-roll of Bill on stage, has a prominent spot on his homepage, and plays an important role in his sales funnel. We used this video to design an interactive video mailer that displayed his brand and positioned him as an expert in his field. 

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Significance Book Publishing, Jim Nussbaum

Significance Book Publishing, Jim Nussbaum

Significance by Jim Nussbaum

He wrote the book on it. We helped him publish it.

Project Description

Jim Nussbaum has a lifetime of experience selling residential real estate and living well. He poured it all into his book, “Significance: A Lifetime of Learning, Earning, and Love.” We helped him get it on the page and into print.

Scope of Work

  • Graphic Design
  • Copy Editing
  • Publishing

HOW WE BROUGHT THE BOOK TO LIFE

  • Provided copy editing services, carefully refining the work while keeping the author’s voice intact
  • Created the artwork for inside content and book cover
  • Produced print-ready artwork for
    print-on-demand publisher

Cover Design – 2 styles

Jim had two distinct audiences in mind for his book – strangers and family. We designed unique covers for each. The family version has special recognition inside and the cover is made distinct with a red ribbon. Both covers, though, have a modern, minimalistic look.

COPY EDITING

We took Jim’s WORD document and turned it into a book, editing and formatting the copy so it was professional looking and pleasing to read.

DESIGN

We designed the cover and the inside artwork so the look and feel of the book is as lively as the words on the page.

PUBLISHING

Produced files to specification for a print-on-demand service.

Bring Your Story to Life

Want to tell your story but don’t know where to start? The Prime Concepts team has helped authors, business owners, entrepreneurs and others get their story to print. We’ll walk you through the process and have your story made into a beautiful book before you know it.

So write your story down. We’ll do the rest.

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Speaker Demo Video Production, Dr. Robert Cialdini

Speaker Demo Video Production, Dr. Robert Cialdini

ROBERT CIALDINI: INFLUENCE AT WORK

A demo video for an influential icon

Project Description

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. We partnered with him to create a visually engaging promotional video that not only communicates the power of his in-person and online events, but does so while following his 7 principles of persuasion. How could we say no to the Godfather of persuasion?

Scope of Work

Video Production

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

Website Project, Tri-Arrows Aluminum

Website Project, Tri-Arrows Aluminum

TRI-ARROWS ALUMINUM

A branded website for an industry leader 

Project Description

Tri-Arrows Aluminum is a major supplier of rolled aluminum sheet in the United States. Think beverage cans and auto parts — that’s where they really move the metal. They needed a website that clearly communicated their can-do spirit. Prime Concepts delivered.

Scope of Work

  • Copywriting
  • Graphic Design
  • Website Development

HOW WE BROUGHT THE BRAND TO LIFE

  • Provided a professional and attractive site that was also appealing to potential employees 
  • Created a website that supported their recruiting efforts and vendor experiences 
  • Authenticity cannot be faked. We used photos of real workers and machinery to show of their state-of-the-art production  
  • Clean lines and cool colors give the brand a fresh sheen 
  • The client is an industry leader. We gave them an authoritative voice 
Tri-Arrows Aluminum Website Development

WEBSITE DESIGN & DEVELOPMENT

Designed a user-friendly website with a clear layout. It’s easy to use and read. It clearly displays their capabilities and highlights the markets they serve. That helps draw customers. We added a careers page to help draw job candidates. 

A simple color palette of blue and yellow gives the brand a clean, professional look. Fonts are large and the headlines are bold slabs, like sheets of metal. Finally, photos of real team members and machinery lends the website authenticity. 

Out Come of the Website Redesign
  • Created a recruitment tool
  • Positioned them as an industry expert
  • Showcased their products & services

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit

eCommerce & New Website for Eagle Enterprises

eCommerce & New Website for Eagle Enterprises

EAGLE ENTERPRISES

A complete overhaul for an auto accessories dealer

Project Description

Eagle Enterprises creates unique graphics and decals for automobiles. The company needed a new website that would increase leads, showcase their brand and better serve their existing customers with complete eCommerce capabilities. 

Scope of Work

Copywriting

Graphic Design

Website Development

eCommerce Solution

Search Engine Optimization

HOW WE BROUGHT THE
BRAND TO LIFE

  • Stayed within the brand’s look and feel to create a new website with better functionality
  • Improved the user experience, helping direct visitors through the appropriate funnels
  • Eagle Enterprises sells more than 1,000 products, with many variables, online. We helped them by building product fields and a database
  • The site needed robust ecommerce functionality. We added WooCommerce and compatible extensions. 

WEB DESIGN & DEVELOPMENT 

Built a custom website from the ground up, using our personal best practices to enhance their brand. To make it even better, several sales funnels were implemented to lead the customer through their site and the sales journey.     

ECOMMERCE SOLUTIONS

For their robust eCommerce needs, we created product pages and added shopping carts to enhance the customer experience and generate revenue. It was important to the client that they are able to upload their own products and descriptions moving forward so an advanced lookup feature was implemented.   

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit