Did you know that your website will actually work for you and your business? Your website can bring in traffic and help make conversions as long as you keep it up to date and taken care of.
Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?
First and foremost you want to make sure your website is up to date with the latest information about your company. Everything from new products and team members, to policy changes and professional tips. This is not only about your company but helps you be seen by search engines that are constantly scouring the web to find the most up to date and useful information for the consumer. Your website can’t help you if it is not seen.
It is not only search engines that you need to worry about when it comes to your website being out of date…it’s your customers. We all know how annoying a 404 message is when you get to a broken link or missing page. Consumers have a shorter and shorter attention span so if your website is not kept up to date you will miss broken links that may make your customer think you don’t care which we all know is not the case.
Keep your website up to date with monthly maintenance, so it will keep working for you!