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Generating Inbound Leads with a LinkedIn Strategy

What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line?

Unfortunately, just having a profile on LinkedIn and accepting invitations isn’t enough to drive leads. And if that’s all you’re doing, you’re leaving revenue on the table.

Let’s start with the numbers:

  • LinkedIn has over 187 million members
  • There are over 2.6 million company pages
  • More than 4.2 billion searches were performed on the service last year alone

So, what if you could get your message in front of just 1% of those people? And only half of those were interested in your company. And half of those contacted you back. And half of those actually bought a product or service that you offered?

Well, instead of trying to do the math, here is what it comes down to:

LinkedIn has the potential to be a HUGE lead and profit center for you… but only if you know how to leverage it correctly. That’s where we can help.

Join Ford Saeks on Thursday, January 10th, for LinkedIn Lead Generation: Simple Steps to Engage Prospects, Get More Leads, and Grow Your Business and you’ll discover the strategy and tactics you need to make LinkedIn your newest lead and profit center!

Here’s a sneak peek into just a few of the things Ford will be going over…

New Profile Design
LinkedIn is currently rolling out a new design for their profiles which offers a cleaner, more simplistic look, with more emphasis on your headline, better organization of your groups, and is more easily managed. But it also means that some features are being taken away.

Company Pages
There are additional features available to company pages that you may not be aware of. That includes adding large image banners, updating and introducing products and services, enhancing your description with keyword rich content, and posting value-added information that your followers will find relevant and engaging!

Groups
Use groups to provide content, build trust and credibility, develop a following, and increase brand awareness…. But leave the hard sell out of it. Answer questions, post discussions, and form a relationship with those in the group. Once you have, they’ll start to come to you directly for information in your area of expertise.

And that is just the beginning…

With over 187 million members, you’re probably already on LinkedIn. So, you might as well use its tools and features to your advantage! Join Ford and Register today! 

Do you have a unique way that you’re using LinkedIn to gather leads? We want to hear about it! Comment below, post on Facebook, or tweet @Prime_Concepts.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. https://pcg.pcgdev.com/ford-saeks-keynote-speaker/

January 4, 2013 Posted By : Ford Saeks

2 Comments

  1. Janib Soomro

    How about sending direct emails to everyone without having to add them? I’ve been doing this from couple of weeks now, its working for me.

    Reply
  2. Katie

    Thanks for the comment Janib! We’ve been doing the same and have gotten a lot of great business doing so!

    Reply

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