Using Relevant Keywords is the Most Important Element to Increase Your Site Traffic
Everyone I talk to as an Internet Marketing Consultant wants to know how to get more site visitors from search engines. It starts with a basic understanding of how the search engines work-or rather what their responsibility is to their user-the searcher.
The search engine’s job is to provide the best and most relevant results to the person using their search engine to find solutions to their searches. To do that they need to catalog a site’s content and while there are ever-changing algorithms for top rankings a critical element for search engine optimization (SEO) is the content, which of course is made of WORDS.
Those words when filled with your “keywords” make up your content. Knowing which words to use and where to put them on your site is a huge element of SEO to get more traffic. Keywords and keyword phrases are the same thing.
Here are a few tips for keyword success:
1. Make a list of the main types of prospects you want to attract.
Create a marketing profile for the typical prospect and customer for your business in a word doc. Get as specific as you can so you can put yourself in the “mindset” of the type of people you want to attract. Ask yourself and evaluate what keywords you think they would type into a search engine to find you, your products or services.
2. Do your research.
Look at your website statistics because that will show you what words people are using now to find you. It doesn’t mean they are the best words, but your stats will show you what keyword phrases they are using now. We use “Google Analytics” for sites. It’s a free service, easy to implement and offers a ton of benefits.
You want targeted traffic that will convert into customer leads and sales. Many years ago I optimized my Internet Marketing Speaker website for my name “Ford Saeks” but because my first name Ford is also a major automotive company I was receiving tons of spill over traffic for people looking for Ford cars and Ford car parts, and not my professional services to help people improve their marketing results and profits. The keywords we use now are related and relevant to what our prospects and customers are searching for to find our solutions. The research results, our site statistics and usage of the popular keywords research tools all help us optimize our sites for top rankings.
Two of my favorite Keyword tools are:
and the WordTracker Free Keyword Tool
There are several other sources for keyword research and they all offer specific advantages and benefits. WordTracker’s Free Keyword Tool and Google’s Sandbox Tool will keep you busy for a while and help you create a nice list of keywords.
3. Use your Keywords on your website content, blog headlines and postings, articles, media releases, and social media website profiles.
Remember, keywords… sorry scratch that… The right keywords, meaning most relevant keywords that your prospects would type into a search engine are what you want in your content. This includes the content on your website and any content that you place on other people’s website.
For example, if you have your company profile or products listed on directory sites or association listings you want to include relevant keywords. If you have a blog then your blog headlines and blog postings or comments you place on other people’s blogs should include relevant keywords. If you are using Social Media Marketing Websites — like FaceBook, Linkedin, YouTube, MySpace, and many others to grow your business — then you need to include your relevant keywords in your profiles and postings.
Make certain that your webmaster understands the proper SEO elements necessary for top rankings so you can take advantage of your keywords. Or hire an SEO Specialist like me, Ford Saeks, to help you and your organization dramatically improve your search engine rankings and make more money. There are 7 critical places you must place your keywords to get top rankings. One of the best places on your site is the PAGE TITLE and it must be unique on every page.
I explore over 10 other keyword research and SEO strategies going into much more detail on finding the best keywords, including the seven critical places you must use your keywords to increase your targeted site traffic on Keyword Secrets: 60-Minutes to Simple Keyword Success Audio.
Start Now. Add a comment below on this blog posting with your top keywords and put a link to your website. This will give you an in-bound link that also helps your site rankings.