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Keywords and Social Media Marketing

Keywords Drive Traffic.

If you ever attended one of my Internet Marketing Seminars then you know that “Keywords Drive Traffic” is my online marketing mantra.  This short blog post is focused around the importance of using your keywords (and keyword phrases) for social media marketing.

This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving traffic to get people to buy a product or service.

In fact, if that’s all you’re trying to do with social media networking than you are approaching social media with the wrong perspective and will waste a ton of time.

Social Media Marketing is all about relationships, adding value, joining the conversation and getting and giving feedback.

With Social Media the words you use in your profiles, account names, tags, blog titles & descriptions, user groups, and other posts all help you expand your digital footprint.

The top 5 Social Media sites that I recommend you focus your efforts are Twitter, Facebook, Youtube, LinkedIn and Your Blog. There are thousands of others and depending on your niche or focus area, there may be a few others that you want to leverage, but how many more in-boxes and accounts do you really need to manage?

Okay,  first thing about keywords is that you should be focusing on keyword phrases of at least 2 to 5 words. Most people search for at least 3 or more words so they get better search results. So when you are on the user account settings screen in Twitter, Facebook and LinkedIn, and YouTube, make sure you take the time to completely fill out your profile and use keywords so that your account will get properly cataloged and make it easier for people to connect with you.

When you post a video to YouTube (subscribe to my YouTube Channel for other internet marketing videos), make sure you work your keywords into the video title and video descriptions don’t try to manipulate the listing, just use compelling copy and work in your keywords. Tags are critically important too and tags are just keywords to help users find related content. In YouTube make sure you put quotes around your tags when you have multiple words. For example, if I use a tag with my name Ford Saeks, and don’t use quotes, the site engines see FORD as a single word, and I don’t sell cars or need unwanted traffic, so use quotes for multiple words to make the keyword phrase tag the search element.

On Twitter, make sure you go to the settings screen and fill out your Name, URL and Bio line. Especially if you have a more common name. That way, when others are searching to find YOU, they can identify which twitter account to follow.

When you make tweets, and use keywords, you’ll attract readers that are searching for or following the same topics.  Same goes for Facebook and Linkedin, you need to revisit your profiles and update them with keywords so other people can find and connect with you. And of course, when you blog, you should work in your keywords into your titles

Jot down your top 25 to 50 keyword phrases. Keep the list handy during your Social media networking. And most importantly, Always write for the site visitor FIRST, and then for the search engines. If you have great content, share it, and engage in conversations you’ll be well on your way to monetizing your Social Media Marketing Efforts.

What do you think? Post your comments below.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

July 6, 2009 Posted By : Ford Saeks


  1. matt68493

    Totally agree. My preferred social media options for marketing are actually Vimeo, YouTube, AdWido, and other video sites. And it is really important to write to the reader, not to the search engine, first, because otherwise people will just be confused and ignore what you’ve written.

  2. Kimberly Branch

    Great Post. I have question… how many keywords or keyword phrases should you try to include in a blog posting or web page?

  3. marine@social media marketing

    I am agree to read this article.I am confident that a lot of people will visit this site because this article have more information about social media marketing.


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