Always keep an eye on your Keyword Placement and Keyword Density on the body of your web pages. Try to think of specific “keyword phrases” and not just “keywords.” Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it’s very unlikely you (or your site) will rank high in the search engines.
You stand a far better chance to rank well with specific keyword phrases where there’s much less competition. The resulting traffic–because it is more highly targeted–should also be a much higher quality too.
From industry-dominating Google, to Yahoo, to MSN Search, and all of the various other search engines, each search engine has a different keyword density calculation. Some search engines permit heavier keyword numbers and density on the page, while others (like Google), have much more strict density levels allowed. The placement of keywords, in any number of locations on the page, has different results on the various search engines as well.
Another factor in your search engine rankings is the proper use of Keyword Text Links (also known as Anchor Text links). For example, if I wanted to create a link for one of my products–let’s say the Internet Profit Kit–I’d link the words “internet profit kit” and not the words “click here.” That’s because the words “Click here” don’t mean anything to the search engines.
As an action step… take a moment and go through your website, looking at the words you used in your links (not just to pages within your site, but pages with links off your site as well).Remember content is king, and using keywords in your hyperlinks helps your search engine rankings.
This brings us to the concept of Link Exchange Reciprocity & Popularity.
Having links from other popular sites to your site is preferable to having a bunch of links OFF your site. While it’s true that links are very important to helping a site gain visibility and search engine traffic, in the long run quick-fix link schemes aren’t going to increase rankings for your site. I know this is a touchy subject and there are many theories as to the validity and value of reciprocal links. In my experience I’ve found that it depends on your topic and niche, but generally it’s helpful if you have keyword links coming into you from popular sites.
Think about your target audience and how you can let them know your site exists. It’s really just marketing, plain and simple. You have a website and a business that is presumably better, cheaper and more friendly than other sites out there and it needs to be marketed. You may even have to spend a little money to publicize your site with traditional direct mail, newspaper, magazine, and even TV ads.
And then of course there’s Pay-Per-Click. When used properly PPC can be highly effective. The more visible your site is, the more it will be talked about in the right circles, and the more links and traffic you’ll get.
The point is people have to find your site one way or another while you’re waiting for your search-engine optimization elements to start working. It’s up to you to figure out how to get in front of your prospects as often as you can.
For more Internet marketing techniques to help you increase search engine rankings and generate more traffic to your site, check out the “Internet Profit Kit for Information Marketers: 101 Proven Tactics & Tools You Can Use to Build Your Business.” Visit https://www.internetprofitkit.com for details.