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Increasing Web Site Traffic & Sales: Getting More Clicks and Customers!

Increase Sales with Internet Marketing Speaker Ford Saeks

It was 8:00 o’clock on a Thursday morning. I arrived at my office to find my email in-box filled with orders worth over $70,000 dollars…  It was a great way to start my day!

Earlier that week, I’d launched my Marketing Mentorship program by sending out a 3-part email series to my customer list.   The first email mentioned that something big was coming soon-that was the teaser…  The second email sent one day after that…  was the reminder message…, and the third email, was the actual sales letter with links to the special landing page.

Now, I’d experienced this type of success and even better ones many times before… for generating sales leads;  growing ezine subscriber lists;  and selling a wide variety of products and services, with prices ranging from 9.00 to $90,000 dollars. “Make money while you sleep”….they said… “Grow your business exponentially by leveraging the power the Internet… they said… And I listened!”

Now-there were many voices-some good-and some full of hot air… but through testing and tracking… and testing again, I was able to formulate and perfect many methods to get more visitors to our sites.

I’ve been marketing on the internet now for over a decade… My company, Prime Concepts Group owns and operates over 100 websites for our products & services, and many more for our clients around the globe… and if there’s one thing I’ve learned… be careful of anyone who claims to know everything about the internet, or internet marketing, pay-per-click, search engine optimization, or any subject for that matter…  The culture and behavior of internet users, along with the search engines are constantly in flux and you’ll want to adapt or you’ll get left behind.

Even experienced Internet Marketers-like me-are quick to tell you to test everything in the sales process; track the responses you get: and measure the conversions and everything you do to make sure it’s effective!  Even in this fast changing environment, there are proven Internet marketing strategies that have worked repeatedly to produce profitable results… and that’s what today’s show is all about!

Oh… and just in case your curious… this isn’t a blog posting about technology… it’s about communication and adding value…

The ideas and concepts I’ll be sharing can be used by the novice, the techie, and the corporate executive.   They apply to entrepreneurs, small businesses and corporations and for not-for-profit organizations… A couple things for sure, you don’t have to be a techno-geek to understand everything… but you will want to take good notes!

The next suggestion is to split your notes into two categories… one half for “Aah-Haa moments” and the other half for “Action Steps“.  That way, when you review them you’ll have a clear plan of action!  Are you ready?  Let’s go!

Think about your last big purchase…  Did you use the internet-either for research or to buy something?  What was the last thing you purchased from a website?   What are your favorite sites–and why?  Make a list of the top five that you visit and after watching the video above, go visit them through the mind of an “Internet Marketer”   I’ll let you know what to look for…

The next important concept is to “get inside the mind of your prospects.” Get to know their behavior and habits.  How do they buy?    What factors influence their buying decision?  Over the years, I’ve worked with entrepreneurs, small businesses and major corporations to improve their sales and profits.  Through that experience, it was common for some of them to under utilize the main stages of the buying process.   Keep in mind that the actual purchase is just ONE stage.

Sure… this concept of *stages* applies to all types of selling, but especially for the web–where you’ll most likely need CONTENT to address each stage in the buying process.  This not only helps your site visitor have an improved experience, but it also helps the search engines catalog you as a good reference.

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Post your questions about growing your business or improving your marketing performance below. Thanks!

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

December 10, 2008 Posted By : Ford Saeks

1 Comment

  1. John Beck Property Vault

    Your post is awesome and I am going to add it on my website because recently I have started a small business of internet marketing. This post will help me in expanding my knowledge about Internet Marketing.


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