Prime Insights

Why Your Blog Should Be Part of Your Website vs. Remote Hosting Options

The beauty of blogging is that if you can send e-mail, you can blog.  Blogs make it easy for the non-techie person to add new content to their site and build relationships with new prospects and customers.  Every site we build now includes a blog as part of the actual domain.

Q:  Why do I want my blog to be part of my site when I can set one up for little to nothing at sites like BlogSpot.com or WordPress.com?

A: Host Your Blog Directly on Your Domain
Hosting your blog on a different domain from your primary website can limit the value of your blog to your business.   We started out with a blog at typepad.com a few years ago, then realized that it was much more valuable to install a WordPress blog (www.wordpress.org) .ORG software on our server and had our techs configure the templates, plug-ins and interface.

The main reasons for having your blog as part of your actual domain is that a blog on your domain can attract links to other areas of your site, increase visibility, improve publicity efforts, build trust, and raise your search rankings. 

Our old blog platform using Typepad:   primeconcepts.typepad.com

Blog as part of our corporate domain:  www.PrimeConcepts.com/blog

What is your favorite Blog application? Comment below:

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. https://pcg.pcgdev.com/ford-saeks-keynote-speaker/

April 8, 2008 Posted By : Ford Saeks

1 Comment

  1. Steve Gavatorta

    Ford,

    Thanks to our discussions and this Blog, I am looking forward to blogging and learning how to connect to all my various social media sites…in the last few weeks I have added or updated the following social media sites…Linked In, Facebook & My Space…and looking to add more.
    I’m looking forward to using all these new capabilities soon.
    Steve G

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Recommended Reading

8 Questions to Ask Before You Hit Publish on Your Blog

8 Questions to Ask Before You Hit Publish on Your Blog

So, you’ve written some strategic blog content. Now what? It’s important you do more than just run a spell check before you post. Honing the content until it is sharp, reader friendly and search engine optimized will make the difference between a blog that wastes time...

read more
How to Create a High-Converting Homepage

How to Create a High-Converting Homepage

Do you ever wonder why some businesses bring in a ton of leads that convert to sales while others struggle to stay afloat? Why some make huge profits while others barely break even? There could be a plethora of reasons behind a business underperforming, but a pretty...

read more
  • Subscribe And Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

Audit Your Marketing. Transform it.
Outpace Your Competition

Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!

  • Audit your marketing. Transform it. Outpace your competition

    Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!