The beauty of blogging is that if you can send e-mail, you can blog. Blogs make it easy for the non-techie person to add new content to their site and build relationships with new prospects and customers. Every site we build now includes a blog as part of the actual domain.
A: Host Your Blog Directly on Your Domain
Hosting your blog on a different domain from your primary website can limit the value of your blog to your business. We started out with a blog at typepad.com a few years ago, then realized that it was much more valuable to install a WordPress blog (www.wordpress.org) .ORG software on our server and had our techs configure the templates, plug-ins and interface.
The main reasons for having your blog as part of your actual domain is that a blog on your domain can attract links to other areas of your site, increase visibility, improve publicity efforts, build trust, and raise your search rankings.
Our old blog platform using Typepad: primeconcepts.typepad.com
Blog as part of our corporate domain: www.PrimeConcepts.com/blog
What is your favorite Blog application? Comment below: