One of the top questions I get asked is, “How do we get higher rankings in the search engines?”
There are many factors involved, but having a large amount of relevant website content about your products, services and solutions is one key. The more fresh content you have related to the main search terms and stages of the buying processes you’ve identified, the more likely the search engines are to raise your rankings.
You should also consider your keyword placement and keyword density on the body of your web pages. Think specific keyword phrases— not “keywords.” Why? Due to the extreme amount of competition for general terms in the search engines, you stand a far better chance to rank well for specific phrases where there is less competition.
Check out some of these tips for using keyword phrases:
1.) Work Through Elements
Search engines completely ignore elements like punctuation and line breaks, so you can too. If you have a three word key-phrase, there’s no reason you can’t end one sentence with the first two keywords and then start the following sentence with the last keyword. Work through elements and get noticed by the search engines.
2.) Form Quotes from “Personal” Key-Phrases
Incorporate quotes in the first person into your content since many people search in the first person. For example, if you offer leadership training like our recent client, Greg Schinkel of Unique Training and Development, you could say something like, “Many managers wonder, ‘How can I engage and motivate my employees?’” When someone types this question into a search engine, you have a good shot at getting them to your site!
3.) Include Opposite Key-Phrases
So what if a really good key-phrase you’ve found doesn’t apply to your business? How can you incorporate these into your content? Find a legitimate way to use the key-phrase—even if it’s a page telling a client why the key-phrase is a bad idea or doesn’t apply to your business.
4.) Add Other Words
So maybe you’ve tried to incorporate key-phrases into your content but it just ended up sounding clunky and uncomfortable. The solution is to add other words to the beginning or end of the key-phrase.
For example, one of our recent clients, Agadia, offers “prior authorization software” for healthcare management. Using “prior authorization software” repeatedly is no good. Instead, they can incorporate other words before the phrase, like “web-based” and “feature-rich.” Or, they can incorporate other words after their phrase, like “solution.”
5.) Consider “Stop” Words in Choppy Phrases
If the key-phrase you need to use isn’t complete or wouldn’t make sense in a sentence, consider adding “stop” words. “Stop” words are words like “of,” “the,” “a,” and “for” that the search engines weed out anyway.
But what if your website has already been built and you don’t have a new website planned anytime soon? You can still incorporate keywords and keyword phrases into articles, newsletters and blog posts you put on the web.
For more Internet marketing techniques to help you increase search engine rankings and generate more traffic to your site, check out the “Internet Profit Kit for Information Marketers: 101 Proven Tactics & Tools You Can Use to Build Your Business.” Visit https://www.internetprofitkit.com for details.