Prime Insights

Improve Your Website Conversion Ratings


I want to improve my conversion rate—I get lots of visitors to my site, but few customers. How can I change that?


You first need to know what’s working and what’s not. It comes down to matching the visitors with the type of solutions they want. If you aren’t getting opt-ins or sales from your site, then the marketing messages you are using to get customers is not matching the landing page offers. Since you are getting visitors, start with your landing page. Check your sites statistics to see what pages they are visiting and how long they are staying.

Next, calculate your visitor value by taking an average month’s traffic divided the sales for the same month. For example, if you are getting 20,000 visitors per month and $2,000 in sales then your visitor value is $ .10 cents. Your goal is to improve that ratio.

Go back and review the headlines, benefit offers, features, testimonials, guarantees and action steps and then decide to change only one element and test again until you feel you’ve had enough traffic to see if your ratio of visitor value is improving. If not, keep testing until it is. Let your market tell you what’s working and what’s not. They vote with their dollars so you’ll always know if you need to change something.

Another thing you can do to improve those conversions and the testing process is to run a split test on your site’s landing pages. You can use a third-party service like, but make sure you set up new web sites if your original sites are cataloged in the search engines, because HyperTracker uses “meta-refresh” pages and the search engines don’t like those. Basically, a service like this shows a different landing page to each visitor… switching back and forth between page “A” and then page “B” and tracking everything so you can do a true A/B split test.

These and other topics like these are covered in depth in the Information Entrepreneur Intensive Home Study Course. Visit to get all the details about the course.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

October 3, 2006 Posted By : Ford Saeks


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