Prime Insights

How to Use Social Proof to Market Your Business

Leverage Happy Customers and Clients to Get Even More Business!

Even if you’re not familiar with the specific term “social proof,” we see examples of social proof every day.  Whether you’re buying a new television or choosing a new doctor, most of us are more comfortable choosing a brand name we’re familiar with or using a service our family or friends like.

Social proof is a critical factor in influencing buying decisions, which means you can leverage social proof to establish trust and credibility for your products and services.

Take for example, how we were able to weave social proof in the form of testimonials and success stories into Bonnie Budzowski’s new website,  As a nationally in-demand speaker and one-one-one writing coach, Bonnie had many testimonials and success stories from happy customers and clients.   That social proof is now prominently displayed on the homepage of her new website, in a section called “Successful Projects,” on all inside page sidebars and peppered throughout specific landing pages.

Buyers want to purchase from someone they feel they can trust; by displaying testimonials on your site, your prospects are getting a third party endorsement, which helps them feel confident they’re making a sound decision.  And don’t forget– testimonials can come in multiple formats, including text, audio and video.

So what about your business?  Go look at evidence of social proof that you have on your website, on social media websites and throughout traditional media sources and create your action plan to step up the volume.

We’d love to hear what you think about social proof; post your comments below!

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

July 24, 2012 Posted By : Ford Saeks


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