Prime Insights

How to Use Hashtags in Your Social Media Marketing

If you’re not a big social media user, you might not be familiar with the term or the concept of hashtags, let alone know how to use hashtags in your social media marketing.  Even so, you’ve probably noticed these pound signs (#) used in front of a topic or keywords on everything from tweets to the bottom of your TV screen during popular programs.

Hashtags were created by Twitter users back in 2007 as a way to categorize messages.  Since then, they’ve become a frequently used notation to categorize topics throughout social networks, such as Twitter, Instagram, Pinterest, Google+, YouTube and Tumblr

Some hashtags are single words (#marketing), while others are phrases (#marketingtrends), and the primary purpose is to bring conversations about the same topic into a single thread for users to view and discuss.

So you might be wondering, “How do hashtags relate to my social media marketing?”  Well, believe it or not, hashtags can help you market your brand, capitalize on popular trends and get your message out.

Here are some tips for how to use hashtags to promote your business:

1.  Include a Relevant, Yet Specific Hashtag

With the right hashtag, readers will find your message even if they’re not following you– you just have to take care to use a relevant, yet specific hashtag.

Using a relevant hashtag means either using a hashtag already designated for a certain event, or using a hashtag already being searched for frequently.  You can quickly and easily test certain words by searching on Twitter or another social network, or you can use an analytics tool, such as

Our one caution with using highly relevant hashtags is to try to make them as specific as possible so your message doesn’t get buried.  For example, instead of using #marketing, it would be better to use #marketingtrends.

 2.  Create Your Own Hashtag and Use it Consistently

How to Use Hashtags in Social Media Marketing

Anyone can start a hashtag and hope it goes viral, although for the most part, creating your own hashtag for a business name, brand or new product will require consistent effort in order to get picked up by other users.

Just like our CEO, Ford Saeks, has done with #SuperpowerSuccess in order to promote his new book Superpower!, you have to spread the word about your hashtag by using it repeatedly whenever relevant.  This could include use on your website, promotional materials, various social networking sites and inviting clients or customers to use it when discussing related ideas with you.

3.  Use Your Hashtag on as Many Social Networks as Possible

As discussed above, while the use of hashtags originated on Twitter, they are now used widely on Facebook, Google+, LinkedIn and Pinterest, as well.  By using your hashtag on as many social networks as possible, you will give your hashtag more exposure and it will also help people to remember your hashtag.

Here are some other social media marketing posts you’ll enjoy:

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

May 1, 2013 Posted By : Ford Saeks


Submit a Comment

Your email address will not be published. Required fields are marked *

Recommended Reading

Need to Save Time? Here Are 9 Awesome Blogging Tools

Need to Save Time? Here Are 9 Awesome Blogging Tools

No man (or woman) is an island, as they say, so don’t expect to manage your blogging empire alone. Even if you don’t have a team at your beck and call, all hope is not lost. This is the digital age, after all, and there are plenty of blogging tools to help even the...

read more
Blog Schedule Creation In 6 Easy Steps

Blog Schedule Creation In 6 Easy Steps

Most bloggers and business owners know that a blog schedule is helpful. They know that they should develop one. The problem is that the whole process just seems a bit overwhelming. It doesn’t have to be, though. We've even provided a free download of our editable...

read more
  • Subscribe And Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

Audit Your Marketing. Transform it.
Outpace Your Competition

Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!

  • Audit your marketing. Transform it. Outpace your competition

    Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!