Prime Insights

Google Adwords® and Ad Placement

Question:

I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn’t display on the first page?

Answer:

You’ll get the highest click through rate on the first page which as of now shows the first eight Google® adwords ads. I don’t always aim for the top listing even though it gets higher traffic. My tests have found that sometimes being the second or third listing on the first page actually gets a better quality lead to my site.

Google® changed the way keyword bid prices and listing work as of August 16, 2005. The minimum click-through rate is not the main factor in determining where your ads show and what price you bid, but now the amount you bid on the keyword (or keyword phrase) is a major factor if and where your ad displays in the listings. The Click-through-rate (CTR) still helps in your position as Google rewards you for the higher click through with a higher listing, but there are many factors that contribute to there process of listing ads.

It’s only a waste of money if you are tracking the number of visitors and measuring your success of the campaign based on your “visitor value” and that value is less than it’s costing you to buy the traffic on Google. The visitor value is the number of visitors received divided by the revenues generated from them in a specific period of time.

You must split test your Google® ads, split test your landing pages and keep tweaking the process until it’s profitable. It’s profitable when you can attract a paying customer for less than its costing you to buy the traffic from Google. Keep in mind that you might be losing money on the first sale and that’s fine, as long as you have backend follow-up products that make up for it in the long-term.

A competitive keyword group doesn’t mean you cannot make money—it just means you have to be savvier with your ads, landing pages, auto-responder series, and lead generation mechanisms. There are several strategies specific of using Pay-per-Click methods to get traffic—and they can be the best source for cleaning up your sales processes quickly to increase your profits.

How to actually design the landing pages, create the ads and effectively use Google and other Pay-per-click strategies is covered in depth in the Information Entrepreneur Intensive Home Study Course. Read the details at https://www.howtosellinfo.com/.

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. https://pcg.pcgdev.com/ford-saeks-keynote-speaker/

October 3, 2006 Posted By : Ford Saeks

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