My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name “Ford Saeks” into Google and check out the results. But there is always more to learn, especially in my areas of expertise.
I like to read blogs, newsletters, and magazines to stay up to date. I realize everyone has an opinion, but I would think a publication like “BusinessWeek” would be more diligent in checking the content they publish.
I’m referring to an article by Gene Marks, titled “Tech ‘Solutions’ Your Small Biz Can’t Use: A lot of highfalutin software and gadgets aim to help you run your company, but too little of it is suited for a small-business environment.” Gene Marks writes for BusinessWeek on MSNBC and his column is read by a large percentage of small businesses.
I bring attention to it, not because it’s helpful in content, but to illustrate the point that you, the reader, must be a critical thinker! I use technology in many facets of my business and this guy is an idiot. He’s misleading small-business owners. Just read the many reader comments, over 109 on BusinessWeek’s site.
It’s so bad, it got him listed as “dumbass of the week” on Ask Kalena: The Daily Search Engine Advice Column. I’d go into more detail about what’s wrong with his post, but they did a superb job of it.
1. Become a critical thinker
2. Do your due diligence when selecting any type of technology
3. Check references
4. Focus on your outcome and match the technology to the desired solution
Let me know your thoughts. Comment below.