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Creating Your Online Cash Machine… Design Your Website from a Marketing Perspective

Keep the Graphic Designer and Web Programmers in Check.

Secret # 7. Your web designer shouldn’t be in control of the marketing process

  • Identify your specific outcome for each area and page of your website. What do you want the visitor to do?  Fill out a form, subscribe, call, click a specific link, download something, or make a purchase?
  • Remember that you’re the marketer, regardless of your formal title.  You need to control the sales processes.  Don’t lose navigation ease for special effects. Please avoid a circus look with too many fonts, sizes and colors. Remember to construct the site with clear and redundant navigation. That means adding the main navigation choices to the top and relevant navigation at the bottom of the page.
  • Add a site map for the search engines and visitors.  A site map is a directory listing of your pages listed on a pages for easy access.  Make sure your web designer checks the visual layout and menus on a PC / MAC with different browsers.
  • Check your site on Internet Explorer, Firefox, Safari and Google’s new browser Chrome.  Also, some new java-type menu programs work great on one type of browser and are all messed up on a different type of browsers.
  • Before you hire any web design firm, or other vendor for that matter do you do diligence and check out their references.  Review samples of their work too! If you don’t see clear marketing messages and actions steps find someone else.  You can check out my client testimonials here.

Secret # 8: Use your Stats!  Set up your analytic tracking methods and calculate your visitor value?

This is also known as Value-Per-Visitor (VPV) Take your sales Sales $ dollars for a given period, usually a month and then divide by the number of visitors to your site = VPV (Example: $1000 / 5000 = .20)

How much is each one of your site visitors worth? This will also help you determine how much you can spend in PPC too.  Not to oversimplify, but if your visitor value is only .30 cents, then you wouldn’t want to bid higher than that or you’d be losing money.

For most of you watching this short clip, the point is for you to identify and calculate your sites performance benchmarks.

Do you know how many people visit your site?

What is your average conversion rate? Are people joining or unsubscribing from your lists.  How long are they staying on your site? You can learn a great deal from your site because it tracks everything. Check your site statistics Ask your webmaster. This helps you identify areas for improvement on your site so you can turn more clicks into customers.

We use Google Analytics. Its free and quite powerful. It tells you everything you want to know about how your visitors found you and how they interact with your site. Google Analytics makes it easy to improve your results online too.

When you pay attention to your stats and track your results you can then Write better pay-per-click ads (AdWords campaigns), strengthen your marketing initiatives, and create higher-converting websites. And the best part is that its free!

Lets Review the concepts from this 4-part video series:
(Blog Readers… subscribe to my Youtube Channel at to watch short videos on Internet Marketing.)

1. Get clear on your outcome and purpose for your site (Add value, make a profit)

2. Get more domain names.

3. Design with marketing in mind

4. Create your top 50 Keywords

5. Help the Search Engines find you. SEM / SEO

6. Build your Database

7. Keep the Graphic Designer in check

8. Use your Stats and calculate your value-per-visitor VPV

I hope you’re excited about all the ways you now have to increase your websites performance. Each ONE of the ideas I’ve shared with you today can make you a lot of money if you take the time to implement them.

Remember, whether you’re the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit.  Connect with me, Ford Saeks on Twitter at

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

June 10, 2009 Posted By : Ford Saeks


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