Do you struggle with finding the right words to describe your business and all it has to offer?
Do you cringe at even the thought of having to write copy? You’re not alone. I hear from clients all the time, just like you, who aren’t sure how to tell their magic story. That’s exactly what marketing is… giving people enough of the right information that they can make good decisions.
But first, you’ve got to have a compelling story… and that story is your brand. It’s all the details that capture the core, uniqueness and value of your product. Once you’ve crafted the story, or contracted someone to do it for you, the focus shifts to “what’s the most effective way to communicate your brand?” Let’s start by exploring how Web 1.0 worked.
When the internet first captured the attention of the corporate world, businesses simply put their message out there and users on the other end consumed it. This was what we referred to as web 1.0. With the emergence of Web 2.0, the game has completely changed.
Today, consumers respond to the messages companies put out there by “re-tweeting” them, “sharing” them and “liking” them. Online communication has extended into an interaction and you have an opportunity like never before to create your own communications channel, like a blog, through which your prospects not only consume your information, but respond to it.
A custom content provider, like Prime Concepts Group, can create these unique channels and carry your voice to your target market in a congruent way that converts prospects into paying customers.
Beyond blogs and copy for your website, custom content providers can develop sales letters, email messages, ebooks, articles, magalogs and so much more. If you’re looking to add one of these tools to your online arsenal, changing just one piece of content can be much easier than revamping your entire business strategy. This is where a custom content provider can save you a lot of time and effort; they’ll design new materials that compliment your existing ones while keeping consistent with your brand. At Prime Concepts, we have a talented team of copywriters, graphic designers and web developers who do this on a daily basis with raving results.
Before you ever consider contracting with a custom content provider, insist that they know you and your consumers inside and out. Their goal should be to help you develop deeper relationships, provide value and inspire action within your target market. When you find the right fit, you’ll be able to focus your time and attention on doing what you do best – growing your business.
How do you use custom content to connect with consumers? Please post your comments below.