Do Your Marketing Materials, Website and Social Media Match Your Brand’s Promise?
I was talking to a prospect today raving about how he’s built his business through mainly referrals… but now his business has slowed and he wants help.
One look at his website and social media profiles and it was clear why referrals are what has driven his business… because his other promotional efforts lack his brand’s promise.
By that, I mean., they are old, outdated, confusing, lack style, have poor marketing messages and simply don’t communicate the quality or value that his business truly offers.
In short, they are “sales prevention tools” getting in the way of attracting and converting prospects into long-term clients and customers. They are certainly costing him thousands of dollars in lost sales.
Does that scenario sound familiar? Want to know how to solve these problems?
Here’s your action step:
1. Go look at your website through the eyes of your prospects and ask yourself, “Would I do business with this company?” Can you easily understand what problems your organization helps to solve or what desires your business fulfills?
2. Next, look at your social media profiles on LinkedIn, Facebook, Twitter, and Youtube and see if there is a communication disconnect. Do you have keyword-rich, benefit-driven descriptions that will engage your target prospects to connect with you? Here is a link to a free replay of webinar on Social Influence. Watch the Video now.
3. Finally, look at your other promotional and sales efforts to ensure that they are congruent with the quality and value you offer. They should be in alignment and be tools that help you find, attract and keep your customers. If you would like a critique or hot seat to evaluate and improve your results, just let us know…
4. Enter your biggest marketing challenge in the comments below for a chance to win an IPAD. Answers and winners will show up in future posts.