Prime Insights

Visuals May Grab Attention, But It’s the Copy That Sells!

Anytime we start a project, whether it’s a full makeover or just a few tweaks here and there, our goal is to help our clients get more leads, generate more traffic, and grow their business. And nothing makes us happier than seeing how the changes positively impact traffic and conversions. But, we love it even more when our clients are featured as real-life examples that others should look up to! 

Hubspot, a well-known inbound marketing software company, recently recognized Bob Phibbs, the Retail Doctor®, for his homepage call-to-action saying, “ The language of this call-to-action (‘See How Bob Can Optimize Your Business’) is written in a way that gives visitors context even if [they] skim over the bullet points listed above it. It’s effective because it’s both specific and action-oriented.”

Now, that’s what we like to hear!

Congrats to Bob on his recognition and success!

Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers.

July 20, 2012 Posted By : Ford Saeks


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