As a consumer yourself what’s the first thing you do when you’re thinking about a product? If you are like me you research big items like televisions, cars all the way down to the best food for my pet or which plants grown the best in my region. First thing that comes to mind is you “Google” it. Your customers are doing the same thing for your products.
Consumers tend to go through 3 stages when getting ready to purchase a product:
- Identify a need: There is a problem or desire they need to fulfill which leads them to look for a solution.
- Research: Before making a purchase, the consumer researches the best way to solve the problem at hand.
- Decision: Using their research they choose the product or service they believe will best solve the problem.
What does this have to do your website? The answer is simple…Everything.
According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, , up 20% from last year, and spend an average of 79 days gathering information before making a major purchase.
Don’t miss out on business opportunities! Now that you know customers are looking for information and a solution to their current need, take a look at your website and see if it offers them what they need. Has a business website brought you more customers? We’d love to hear your success story in the comments! If you’re interested in a business website critique or building a new site, head here for more info.