Prime Insights

12 Copywriting Tips Checklist

I’m constantly asked for a quick check list for copywriting…so I’ve gathered up a few tips to help you improve your marketing messages.

1) Use general & specific knowledge to craft the concept and message.

2) All the graphic elements are to get the prospect to read the copy.

3) The purpose of the first sentence is to get the reader to the second sentence.

4) Compel your readers through with emotional copy and stories, “problem – agitate – solve – action” (people buy on emotion – justify with logic).

5) Use the power of curiosity. “Let me explain…”, “more on that later”

6) Just write your first draft and get it out on paper or on your computer, then edit it for impact and grammar.

7) Take a break between drafts to allow you brain to be creative.

8) It should be long enough to tell the whole story – price points of the product or service are a consideration. Compare it to 1 on 1 selling – more expensive services take longer – and it’s the same with selling through copy.

9) Every communication should be a personal one, from the writer to the recipient, regardless of the marketing method used.

10) Your copy should flow logically, anticipating your prospects questions and then answering them.

11) When editing, use the fewest words possible to make your point.

12) Consider:

  • typeface, font, paragraph headings;
  • benefits, features, explanation, rhythm;
  • anticipate & resolve objections;
  • gender, clarity, no clichés, facts, testimonials;
  • risk reversal, the offer, ease of response;
  • tracking method; and,
  • offer summary/call to action/ask for a response—this is a critical element often overlooked.
Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. https://pcg.pcgdev.com/ford-saeks-keynote-speaker/

November 12, 2006 Posted By : Ford Saeks

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Recommended Reading

6 Hidden Conversion Killers in Your Copy

6 Hidden Conversion Killers in Your Copy

Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your...

read more
My #1 Web Copywriting Tip

My #1 Web Copywriting Tip

Fresh, relevant content is a must for boosting your search rankings and growing your online presence. That means blogs, articles and Web page copy... just to name a few. And for some, that can seem a little daunting. So here's a Web copywriting tip that will make...

read more
  • Subscribe And Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

Audit Your Marketing. Transform it.
Outpace Your Competition

Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!

  • Audit your marketing. Transform it. Outpace your competition

    Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!